The web promotion is vital these days . Know Why?

Everybody knows that every movement more and more business getting online. In this situation to sustain in this massive competition, you have to make your presence online that’s very important. Hence to make presence and to have edge in present situation you should give some importance to build your company website and you should promote it.

To promote your website and make presence in the web, you don’t need to scratch your head. You have so many options to get it done. Like you can avail the web maintenance service from so many SEO companies (Search Engine Optimizing companies), through which you can make presence online for 24/7.

Advantages of web promotion

• The main advantage of web promotion and being online; helps you to attract the customer from all around the world. Automatically you will be having much spotlight to the existing competitive market.
• By this higher exposure you can expect higher turnover.
• Web promotion is the very least cost and reasonable method to advertize your business to mass.
• Because of least cost you can foresee grater profit through web promotion.
• Web promotion help to target mass people not for a single class.
• You can serve the people for 24/7 by this you can provide best service possible.

So to sustain in market in the present situation getting online is very important. For that reason web promotion is must. Don’t limit yourself to small sector or segment. To sustain and to get successes target to all segments of people demographically, geographically give importance to ethnicity and target the segment according to that.

Finally I would like to tell. To know things better ask yourself like what? Why? How? 

Means like what is web promoting? Why web promotion is important? And. How it can be done? You will get better understanding than this article.

Author Bio:
A web developer in one of the PHP Web Development company. For further information and assistance visit the link Web development Toronto.


ARTICLE SOURCE: http://www.promojunkie.com/forum/blogs/bryansmith/645-web-promotion-vital-these-days-know-why.html

9 Keys For Succesful On-Page SEO

This is a guest post by Andreas Horch, owner of  Linknami.com which provides link building and article marketing tools to website owners and bloggers and today is teaching us about on-page seo.

According to my experience working with website owners and webmasters, many are still confused about the difference between off-page and on-page search engine optimization (SEO) strategies.
We are not actually going to discuss the various combinations available for SEO here, but since on-page SEO is more straightforward for a beginner, I will share with you my 9 essential on-page SEO keys that I constantly apply to all my clients websites and blogs.

To anyone with an inclination to SEO, there are always basic on-site tasks that any webmaster, business owner, or Internet Marketer should know. These tasks are divided into the following components:

1.  Keywords In Title Tags

The tag that appears in the title tag is the HTML meta code that is displayed at the very top of the web browser (not the address bar). Because this text is always visible, Google tends to rely on this heavily as a clue on what the content of the page is all about.
So, you need to include relevant keywords based on the content of the actual page as part of your SEO strategy. This also serves as a page ID and sets this particular page apart from other web pages with seemingly similar names. Assign different key phrases to each page to inform the search engines what each page is about.

2. Keywords In The First H1 Tag

Google likes to look into the first H1 text, in a much similar way as how it looks at the title tag for data indexing. Strategy is the same for the title tag. Never forget to use keywords strategically, and not just place them meaninglessly on the first string within the H1 text.
Recently the importance of the H1 tag has somewhat declined, however I still use it because I find it useful to website visitors when they browse around and try to apply this tag whenever I think it fits to the page layout.

3. Using The URL or The Page’s Name For SEO

Use plain English as much as possible for the web page address itself for SEO. WordPress uses this technique quite well in their blog software. It is exactly one of the reasons why WordPress is considered the best search engine optimized blogging platform.
For example, the name “http://example.com/?dogs-and-cats-living-together&AID=33” is a much better choice than “http://example.com/?AID=33”. The reason is that the first one describes the page in a more specific manner than the second one.
Adding variable data (such as the “AID=33” in our earlier example) has been one of the most discussed issues when naming web pages. In fact, I think that variable data should not be used if you want a proper SEO reinforced web page name at all.
But search engines are getting quite smarter and smarter these days, so bottom line, just make sure you have descriptive words within the web pages names, and the search engines can do their job indexing the page properly.

4. Keyword Meta Tag

A formerly important player in any SEO strategy, keyword meta tag is largely ignored nowadays by search engines. Manipulation and misuse are some of the heavily speculated reasons behind its demise.
It is actually not seen by the end-user, so some abusive webmasters exploited this fact and got limited to what it is today. True and hard SEO tactics never deceive or abuse.
However, it is still a reasonable thing to inject keyword tags because it is still seen by some search engines (minor ones), although it won’t really bring out fantastic results on its own. But any help for traffic is useful, no matter how small the results may be be.

5. Description Meta Tag

The description meta tag is a very useful tag for Google, Yahoo and MSN. Google looks for the most relevant description of your page to display in their search engine results but tends towards the description tag, if available.
So unless you are trusting the google algorithm blindly, you may have some say as to which description should be displayed in their results by setting this description meta tag.

6. The Decisive Importance Of Keyword Density

Keyword density is very critical for SEO. Search engines are typically digesting machines, taking in data from a website and analyzing its contents based on what it has “eaten”.
The most basic command that the search engine can do is to read up all the words and count all that is repeated across the page. Afterwards they’ll produce technical data in percentages, densities and graphs, depending on the raw data that they have received.
If you can observe the most popular keyword phrases, you’ll know that they can analyze all the pages that are truly driving your website. Don’t concentrate on keyword density too much, as it can compromise your web page’s content quality.
Then again, you have to make the keyword density enough to strike a hit on a search engine. It is recommended that you write at your own pace for the first draft. After analyzing the paragraph and editing it, you can now proceed to add the keywords meaningfully within the context. The satisfactory keyword density is always around 2-4% of the entire content of the page. Remember though, never compromise quality with keyword density.

7. Quality Outbound Links

The links found on your pages also matter a lot, both in terms of quantity and quality. When publishing links on a page, be always specific at where these links go.
Never link to low-quality or non-recommended sites. Keep the number of your links in mind as well. The less links there is, usually the better, but having none can be twice as bad as having too many.
Google most likely uses these outbound links to interpolate your exact position on the internet. So Google can already get a good idea about the content of a page simply by analyzing the outgoing links. Remember to use outbound links wisely for on-page SEO.

8. High Quality Content, Not Just Original

It is actually something that cannot be directly tailored for SEO. There is no question that high-quality and original content always dictates the base value of a page. You’re probably going to be reminded of this each and every time you look at an SEO strategy. Not a thing to get sick of hearing though, after all, content is king.
Don’t fall under the impression that the internet is too big to be able to look for unique content. If you can get to use Copyscape really well, you can see that there are software available that can tell you the frequency of a sentence on the entire internet! Quite mind blowing if you think of the effort needed to do so really.
But, if a simple customized software like Copyscape can do it, then why not Google? Any positive bump that you receive for your website can somehow be attributed to Google considering your website’s content to be original.
You won’t really get sued or anything for repeating the same topic discussed on other websites (although you can get sued for copying copyrighted content), but of course you can’t get that much ranking on a topic already discussed elsewhere. There are occurances where content ranks higher than the original content, but let’s not focus on that now. What is important is for you to create unique and quality content, period.

9. Don’t Spam, But Don’t Give Too Little Either

Quite different from what we have just discussed earlier, but you also have to consider how much content you are putting up for your SEO. There are many ways to answer this question, but if we are going to concentrate on the SEO theme, it can generally be assumed that more relevant content you can load on your website the better.
Fill all those crawlers and spiders bellies with all of the food for thought that you can give. Remember though that the content should still be of good quality and won’t veer away from the actual topic discussed within the website. Websites that focus on one or two specialties can be better avenues of information than the light, more generic ones.
For example, when it comes to a specific car, let’s say a Chrysler Grand Cherokee, more ratings and rankings will be given to a site that actually gives Chrysler Grand Cherokee information as their specialty rather than a website that discusses about any cars in general.

Conlcusion

In conclusion, optimizing your pages for search engines is essential and will give you a solid base you can build upon when turning your attention to off-page search engine optimization methods like article submission, blog commenting, forum posting and link baiting.

ARTICLE SOURCE: http://www.smartbloggerz.com/2010/06/9-keys-for-succesful-on-page-seo/

100% Organic - Search Engine Optimization Tips Scalable On-Page SEO Strategies

Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal links to send to the page, just doesn’t scale with big sites. Particularly when you’re talking about the magnitude that our Netconcepts clients are operating at—typically over 10,000 SKUs and over 100,000 indexed pages.
It’s essential that you focus your SEO efforts in such a way that the effects will cascade through your site. For example, come up with “recipes” for optimized titles for product pages, for category pages, for articles, etc.—yet allowing for those recipes to be overridden with a hand-crafted title tag when required. Getting the title tag right will make a big difference. For example, the website SlideShare.net has over 40,000 tag pages indexed in Google, but the titles are suboptimal. They all follow the recipe of “SlideShare » Slideshows tagged with [keyword].” A better choice would have been “[keyword] tagged PowerPoint slides, presentations and slideshows.” Such a change is usually easy to implement and is likely to pay big dividends in rankings and traffic improvements.
Don’t stop at the title tag; optimize the entire HTML template. Use SEO best practices: 1) separate out the content layer from the presentation layer; 2) make sure you’re using semantic markup; 3) employ heading tags (e.g. H1, H2) when appropriate; 4) cut the bloat out of the template; 5) make sure you’re not using the same meta description and meta keywords across the whole template. Make that template really hum.
Then move on to your URLs. Granted URLs are harder to optimize, but it’s usually worth the effort. Particularly if your URLs have more than a couple parameters (i.e. more than two equals signs). Google engineer Matt Cutts told the audience at WordCamp this past weekend that dynamic URLs and static URLs are treated the same by Google—with the caveat that as long as there aren’t more than 2 or 3 parameters in the URL. Nonetheless, I’d rewrite your URLs to remove the query string (i.e. question mark) altogether, using a server plugin like mod_rewrite or ISAPI_rewrite. If rewriting your URLs and otherwise deploying your optimizations are difficult/slow/expensive due to IT department bottlenecks or ecommerce platform/CMS limitations, there are proxy server based workarounds like GravityStream (which fellow Search Engine Land columnist Chris Smith recently described as “automatic SEO“). However, whenever feasible you want to fix your native site.
It’s been our experience that static URLs perform better in the engines. As a bonus, such URLs look nicer to users so they tend to garner more links too. Ideally you should go for keyword URLs. A URL like http://www.mysite.com/kitchen-sinks.php is superior to a URL like http://www.mysite.com/product-34962.php. Matt Cutts also announced at WordCamp that underscore characters are now going to be treated as word separators. So no need to worry about whether it’s an underscore or a hyphen you’re using to separate words—at least as far as Google is concerned. Oh, and make sure that your old URLs respond with a 301 permanent redirect to the page’s new, optimized URL.
I like to think of my collection of web pages indexed by the search engines as my virtual sales force. Each unique, indexed page at a unique URL is like a virtual “salesperson.” The more virtual salespeople working for you, the better. Unfortunately most of these salespeople are freeloaders, sitting around doing nothing for you—not attracting a single search engine visitor. Increase your indexed pages while at the same time decreasing your freeloaders. Employing spider-friendly URLs decreases the percentage of freeloaders.
Effective tactics for adding more pages to your virtual sales force include deploying faceted navigation (such as Endeca’s “Guided Navigation”), pulling in content through APIs (Application Programming Interfaces, such as that provided by Flickr), and leveraging your visitors as content co-creators. Your visitors can be invaluable unpaid employees for you—populating your site with product reviews, discussion forums posts, blog posts, blog comments, wiki articles. The great thing about user-generated content is that it incorporates your consumers’ vocabulary into your site. So even if you’re wedded to an industry buzzword (e.g. “kitchen electrics”), you can rely on your visitors using the more popular synonym. When your visitors won’t do your dirty work for you, turn to the “Mechanical Turk, ” Amazon’s scalable human-powered service that surprisingly few SEOs utilize. Imagine an army of humans paid in micropayments to do your bidding. Mechanical Turk can tag your products, tag your images, translate your English language content, transcribe your audio, and much more. Whatever you can’t scale algorithmically, you can probably scale through the Mechanical Turk.
Encourage people to syndicate your content (and links) by providing numerous RSS feeds powered by your data, sliced and diced in different ways (most popular, top rated, clearance, newest and latest, by category, etc.). This propagates deep links into your site from blogs, aggregators and aficionado websites (and yes, from splogs too…sigh!). Also prominently display and encourage visitors to use social bookmarking services such as del.icio.us throughout your site, in order to add your content to their bookmarks and tag them—again, for the deep inlinks.
Another thing that decreases your percentage of “freeloaders” is your internal linking structure. Your navigational hierarchy plays a key role in passing link gain deep into your site. Pages too far down the site tree won’t get enough “juice” to warrant high rankings. Optimize your linking structure by creating a rich web of interlinking within your site. Whenever appropriate, include links to related products, related articles, related searches, etc. While you’re at it, ensure the anchor text is optimal (i.e. wipe such phrases as “view related” and “click here” from your link text vocabulary). Tag clouds are one of my favorite methods of interlinking with keyword-rich text links, done in an attractive Web 2.0 way. Don’t just use the same tag cloud across your site; tailor the tag cloud to the page or category within the site.
I’ve seen search engine optimization scale across very large websites through automation and delegation, rather than old school SEO tactics. Just like with most things, the secret lies in working smarter, not harder.
Stephan Spencer is founder and president of Netconcepts, a 12-year-old web agency specializing in search engine optimized ecommerce. He writes for several publications and blogs at the Natural Search Blog. The 100% Organic column appears Thursdays at Search Engine Land.

 ARTICLE SOURCE: http://searchengineland.com/scalable-on-page-seo-strategies-11792

Off Page Optimisation VS On Page SEO (Optimization)

Have you been investing heavily into on page optimisation (optimization) and not seen any results?
You may have made sure that you picked one of the best on page optimisation agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectations and large part of your internet marketing budget with the on-page Search Engine Optimisation (SEO) agency.
Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together.
We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimisation strategies; now that on page optimisation has mostly lost all of its affect.

Is there any need for On Page Optimisation?

There are some basic optimisation issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimisation advice.
We disclose up to date SEO advice and tips to most of our clients at no charge.
After having the basics in place, creating masses of useful content is the main on-page optimisation strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

More on off-page optimisation…

Off page optimisation or off-page SEO is basically controlling how the internet portrays your website.
A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!
*One way links from their link publishing partners
Gradual link building technology
Your business partners and their link publishing resources
General internet resources: Powerful free directories, one way link brokering etc.
Online PR campaigns
News articles

Are there any risks associated with off-page SEO done incorrectly?

We recommend that you only use professionals for your off-page SEO
Make sure that the company winning your business has been focusing on off page SEO for more than two years and are not late adopters jumping on the band wagon of a new product and service that has been under boom demand of late.

ARTICLE SOURCE: http://www.directtrafficmedia.co.uk/on_page_optimisation.htm

Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist

• Always start with keyword research, testing and selection
  
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
  
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
  
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
  
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks
  
• Track active all keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link avderts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links 

ARTICLE SOURCE: http://www.directtrafficmedia.co.uk/on_page_optimisation.htm

On Page Optimisation (Optimization)

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Do not use on-page SEO spamming tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking 

ARTICLE SOURCE:  http://www.directtrafficmedia.co.uk/on_page_optimisation.htm

On Page SEO Basics

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:

• Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.
• Make sure that you have unique content on every single page.
• Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.
• Make sure you label the different headers on your web pages using H tags.
• Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
• Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.
• Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.
• Make sure that you label all of your images with descriptive alt attributes.
• Make sure that you make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.
• Make sure that there is only one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.
• Make sure that there is only one version of your homepage - 301 redirect the index or default page back to domain.com.
• Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.
• Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.



ARTICLE SOURCE: http://www.seoco.co.uk/seo-articles/on-page-seo-basics.html

On Page SEO Optimization Techniques

Defenition:
"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

History:
On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the world wide web and search engines grew in complexitiy.

On Page Elements:
On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example:

SEO Company

SEO Company
SEO Company

Notice the difference?


In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags.

<H1>SEO Company</H1> HTML Tags

In the second version, It was placed between bold tags.

<b>SEO Company</b> HTML tags.
In the third version, it was placed between emphasize tags.

<em>SEO Company</em> HTML tags.

Natural On Page SEO:
Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider. Do not "KeyWord Stuff" your web page, by repeating the search phrase over and over again in your webpage. This will often resuly in a Search Engine "Penalty" and move your sites ranking Lower in the results.
Unethical/Unsavory On Page Techniques:

There are several different techniques known as "black hat" or "unethical" On Page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines. We recommend the following unethical seo techniques should not be used.
Negative ON Page SEO Techniques Include:

• Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase "Widget" in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are "hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized.
  
• Avoid Using Negative <div> htmltags. Div tags, Div tags are division tags. Unscrupulous seo services may insert them into your page with negative x/y coordinates to place content outside of the visible page for the surfer, but the text itself is in the html page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances.
  
• Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting. Is the visitor a regular websurfer, serve up this page. Is the visitor a search engine spider? Serve up this OTHER page specificly for the search engine spider. The other page being served up is typically garbled textual content with no meaning to a human, and is stuffed with various keywords and search phrases. Again this technique is not recommended and will likely get your site penalized or banned from search engines.
  
• Avoid duplicate content. Duplicate content means you create one web site, with content on topic a, and then repeat the content over and over again on multiple websites. In theory you could create one website, achieve high ranking on it, and then clog up the search engines with the same content duplicated on multiple domains. Again this is not recommended and should be avoided.

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In Summary "On Page" SEO is important however it has lost some importance over the years do to the ever expanding growth of the internet and complexity in search engine technology.


ARTICLE SOURCE: http://www.discountclick.com/help/seo/on_page.asp